The Empowerment of Women: "IMAGINE, I Am I Can"

The IMAGINE initiative empowers women in challenging life circumstances in developing world countries to envision and create new possibilities for their lives through participating in a four-day training program called the "Empowerment Workshop." This training program, developed by David Gershon and Gail Straub, pioneers of the field of empowerment and founders and co-directors of Empowerment Institute, has successfully been applied over the past thirty years in over forty countries worldwide. IMAGINE and Josie Maran Cosmetics have teamed up to address the part in women's empowerment that is often missing—agency—which enables the traditional investments in outer resources such as education or microfinance to be more effective. IMAGINE is being implemented in six countries: Afghanistan, India, Jordan, Kenya, Nigeria, and South Africa, and has been culturally adapted. For every view of this animated short, Josie Maran Cosmetics gives 10 cents to the IMAGINE Initiative. Learn more by visiting imagineprogram.net and by following Josie Maran Cosmetics on Twitter at @josie_maran and on Facebook.

Directed by: Danielle Lurie
Animated by: Caitlin Craggs
Original score by: Shruti Kumar and Jessica Weiss

Видео The Empowerment of Women: "IMAGINE, I Am I Can" канала IMAGINE Program