5 Common Problems with Event Tech and How to Solve Them

Technology in events can be amazing but it can also create a lot of problems. Today we'll look at the five most common problems eventtech creates in events.

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I'm Julius Solaris, your editor. Today we are going to talk about my favorite topic ever, event technology.

Things are changing in the event industry. Look at the biggest trade shows, they used to be all about destinations and venues, but not anymore. We have a lot of technology companies gaining space on the show floor, tech is all over the place.

There is a lot of content being created, even by people who don't know anything about technology. To clear up all of this confusion, I have a laser-focused resource for you. It's free to download, as usual. The most important thing is the problems that this resource is going to solve for you. Specifically these are five of the most common problems I've seen in the past ten years of talking about event technology and talking to eventtech companies around the world. I've also run my own successful eventtech company, so I actually know what I'm talking about when it comes to this topic, so hear me out.

DOWNLOAD YOUR FREE COPY OF THE EVENT TECH BIBLE HERE: http://eventmb.com/Event-Tech-Bible

The number 1 common problem that you encounter when implementing event technology at your event is resistance. What I mean by that is the usual narrative of event technology is 'just a tool'.

Yes, it is a tool. A tool to achieve your objectives so let's not use the 'eventtech is just a tool' narrative to discard innovation. A lot of people, especially those that despise technology, use this in a way not to embrace innovation and as a result, they're left behind in their event and their company is suffering.

Event technology is one the most important tools you'll have at your event, whether it's attendee-facing or technology you actually use to manage your own event, we have to embrace it.

The 2nd most common problem with eventtech is bridging strategy with tactics. There are a lot of people who are very strategic, very high-level, they see the big picture but then when it gets to tools, they don't know how to move. At the same time, a lot of people that are very tactical, they see what their competitors are doing and all of a sudden they want to do that as well. Bridging the gap between the two, being able to have a higher-level perspective, having clear objectives when we're looking at tools and tactics, but also being able to be quick to implement and try stuff.

The 3rd most common pitfall when it comes to using event technology at events is really being too disruptive to the event planning process. Make sure that you're implementing a vision but actually delivering value to attendees and also to the rest of your team. Events are very delicate balances of a lot of different pieces coming together so if you go in with a big disruption with technology, there's going to be a lot of hate towards the technology and a lot of hate towards you if implementing it wrong.

The 4th most common problem that I see with eventtech is actually forgetting about who is this technology for? What is the problem? What is the benefit we are trying to give to our attendees? What is the problem we are trying to solve? These basic questions help us make choices on the tools that we want to use.

The 5th most common problem with event technology: Thinking that your boss is silly and actually doesn't want to embrace innovation because they don't accept new things. There is a reason why your boss is your boss, they probably understand the bigger picture. Ask yourself ‘am I creating a strong enough business case for the technology?’

The Event Tech Bible can be downloaded from http://eventmb.com/Event-Tech-Bible.

Видео 5 Common Problems with Event Tech and How to Solve Them канала Skift Meetings