How We Build a Robot

Rusty Squid Robotic Design Principles: The evolution of robotics is too important to leave in the hands of the engineers alone.

Design practice and thinking are simply not done in robotics labs around the world. Large sums of cash are spent on very expensive robotics and the first time the engineers see how the public react is when the robots are complete... and they wonder why the robots aren't being welcomed with open arms.

Our robotic art and design laboratory has gone back to first principles and created a robust design process that draws on the traditions of puppetry, animatronics and experience design to build rich and meaningful robots.

Rusty Squid is hijacking robotic technology as a form of human expression rather than a tool. The medium is sensors, algorithms, kinetic and intelligent systems with the traditions of puppetry, and handcrafted material.

We suspect that a flood of technological breakthroughs, pioneering applications and new business models will erupt when art, engineering and design collide. It will be studios that effectively integrate these disciplines, and studios that will lead the way to plant the seeds for entirely new industries.

Rusty Squid is featured as part of Channel 4's Rise of the Robots season in an episode called How to Build a Robot. This short film is a reply to narrative-driven Channel 4 Documentary.

'How To Build A Robot', a documentary following Rusty Squids robotic design process, is now available to stream throughout December on All4.
http://www.channel4.com/programmes/how-to-build-a-robot

CREDITS:
A film by Rusty Squid and Black Cat Films
http://blackcatfilms.org.uk
Editing: James Dalby
Puppeteers: David McGoran and Hazel Grian

RUSTY SQUID TEAM:
Creative Director: David McGoran
Managing Director: Mike Chatziapostolou
Technical Director: Richard Sewell
Lead Designer and Puppet Engineer: Emma Powell
Robotic Engineer and Designer: Rob Stephenson
Software Developer: Richard Sewell
Narrative Designer, Performer: Hazel Grain
Communications Engineer: Zak Wilcos
Lead Mechanical Engineer and Fabricator: James Gates
Lead Systems Engineer: Kyle Hirani
Illustrator: Laurie Stansfield
Sound Designer: Gary Mclntyre
Fabrication and Technical Support: Nick Wilsher, Elizabeth Johnson, Kelly Jago

MUSIC:
Big Noise From Winnetka
by Jim Reed Combo

Music used under licence provided by Shutterstock

Rusty Squid Ltd http://rustysquid.co.uk
Like us on Facebook http://facebook.com/RustySquidLtd
Follow us on Twitter http://twitter.com/RustySquidLtd
Find us on Instagram http://instagram.com/RustySquidLtd

Видео How We Build a Robot канала Rusty Squid