Ep122 How Jim’s Group Grew 3,000+ Franchises Using Video Marketing with Joel Kleber

Joel Kleber is the Chief Marketing Officer of Jim’s Group, Australia’s largest franchise network. Since 2019, Joel has led the brand’s content-driven growth strategy, transforming dormant social accounts into a powerful media engine.

With a background in content and marketing, Joel built a team that consistently produces authentic video across YouTube, Facebook, LinkedIn, and TikTok from franchisee stories to founder-led Q&As. This approach has doubled network growth in just five years, positioning Jim’s Group as a standout in franchise marketing.

Passionate about the power of storytelling, Joel champions founder branding and long-form content as the new trust engine for franchisors. His work demonstrates how consistency, transparency, and a willingness to embrace new media can fuel both recruitment and brand equity.

0:00 Introduction
1:13 Starting point in 2019 — the content base Jim’s Group began with
2:33 Creating a content plan across multiple divisions
4:15 When the content strategy began showing measurable impact
7:01 Leveraging the founder’s story to drive franchise growth
9:24 Breaking the stigma around self-promotion with authentic content
11:12 Posting frequency and consistency in content strategy
12:35 Why personal profiles outperform company pages on LinkedIn
14:12 Overcoming content struggles – finding topics for consistent posting
17:25 Turning negative comments into trust-building opportunities
20:50 Advice for franchisors on content production and launching a strategy
23:03 Wrap up
Podcast Produced by: www.franchisebusinesshub.com.au

Listen or Watch on;

Spotify: https://tinyurl.com/ymxsfjw9
Apple Podcasts: https://tinyurl.com/fff4bukc
Amazon Music: https://tinyurl.com/cxt6dk9j
YouTube: https://youtu.be/1oKNZromSQo

Видео Ep122 How Jim’s Group Grew 3,000+ Franchises Using Video Marketing with Joel Kleber канала franchisebuyer