Digital Brand Ambassador

This case study delves into the innovative progress made by YCPL and Unilever Pakistan, illustrating how the adoption of digital technology through the Digital BA initiative transformed the landscape of brand representation and interaction.
It all began during a dynamic business meeting in early 2017, where the Unilever brand team candidly acknowledged the challenges facing their traditional Brand Ambassador strategies. Motivated to find solutions, YCPL Private Limited (YCPL) embarked on an innovative journey. Through collaborative brainstorming sessions, YCPL crafted a digital solution to address these challenges head-on.

Видео Digital Brand Ambassador канала Yellow Corporation Private Limited