What Makes a Watch Brand's Identity? | After Hours

How much does the identity of a brand come from the product vs. marketing? Do the collectors and wearers of a watch contribute to its identity, or is that what comes first? And how do brand ambassadors fit into a watch brand’s narrative and its perceived identity? Join Mike Manjos, C’Quon Gottlieb, and Tyler Finnigan for the latest installment of WatchBox After Hours, where the concept of brand identity is put on the table.

Among the brands and watchmakers discussed today are Tudor, Ulysse Nardin, F.P. Journe, A. Lange & Söhne, and Louis Moinet. The guys trace Tudor’s trajectory, highlighting its reemergence in the States; Ulysse Nardin’s maritime heritage and its innovative watchmaking, recognized in pieces like the Freak and Genghis Khan. They discuss the mechanical ingenuity, classic design, and the spirit of innovation that defines the brand aesthetic and identity of F.P. Journe, concluding that Mr. Journe is the epitome of a "brand ambassador." And they shine a light on the creativity and philosophy of Louis Moinet.

What brands do you think have the strongest identity? If you could select the ideal ambassador for your favorite brand, who would it be? Email afterhours@thewatchbox.com with any questions or inquiries, and share your topic suggestions for future episodes of WatchBox After Hours.

Watch SKUs:
Tudor Black Bay Bronze - 4378121
F.P. Journe Quantieme Perpetual - 4304978
Louis Moinet Memoris Limited Edition - 4382263

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00:00 Introduction
00:56 Tudor
02:54 Ulysse Nardin
05:19 A. Lange & Sohne
09:48 F.P. Journe
14:41 Louis Moinet

Видео What Makes a Watch Brand's Identity? | After Hours канала The 1916 Company