EngageMint: Decoding Indian Consumer Behaviour with Ankur Warikoo

Here's the official video of an interactive session conducted by Ankur Warikoo at EngageMint 2018, Bangalore.

About the session:
Ankur Warikoo’s session packed enough firepower to enrapture the attendees for over 30 mins as he dissected the art of selling to the Indian consumer. Drawing on his experiences from running Nearbuy.com, Ankur talked about the 3 key things that are critical to running a B2C internet company in India. His session covered the following pointers:

1. Understanding the different facets of an Indian consumer’s buying behavior
2. Understanding the context of buying behavior closely and why experiences matter to the Indian consumer
3. Intersection of time and money affects consumer behavior
4. Analyzing the trust deficit and why it affects user behavior
5. Navigating cultural differences to avoid creating a bad brand experience
6. How the Indian masses operate online in terms of user behavior and what it reflects for consumer businesses

About the speaker:
Ankur Warikoo is the enigmatic co-founder and CEO of nearbuy.com, an online to offline (O2O) deals platform founded in 2010. It was formerly known as Groupon India and Ankur served as the CEO, and the company recently underwent a management buyout after partnering with Sequoia Capital to create nearbuy.com, India’s largest O2O platform. He is regarded as a charismatic leader with several years of entrepreneurial and professional experience both in India and abroad.

Ankur is also an accomplished public speaker offering key insights about the human psyche, consumer behavior, and how it all combines to affect business growth in the long term.

About EngageMint:
EngageMint is a flagship initiative of WebEngage which celebrates the union between technology & the human side of businesses. EngageMint’s purpose is to equip professionals with new ways of thinking, enabling them to create great customer experiences in their respective domains.

With the EngageMint experience, we aspire to create a platform looked upon by marketing pioneers, product geeks & innovators alike, for inspiration & knowledge. More details: https://goo.gl/2k9KvL

About WebEngage
WebEngage is a full-stack marketing automation and customer data platform for consumer businesses. We enable multi-channel user engagement across the users' lifecycle through Web Messages (notification, survey, and feedback), In-App Messages, Push Notifications, Emails, Text Messages, Facebook, and WhatsApp.

Going steady on the mission to humanize all of the world's websites and mobile apps, we are assisting thousands of customers in 50+ countries. From enterprises like eBay, Lynda, Sendgrid, Snapdeal, MakeMyTrip, Avaya, Souq, etc. to thousands of startups worldwide, we are helping them ‘Engage, Retain, and Grow’.
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Видео EngageMint: Decoding Indian Consumer Behaviour with Ankur Warikoo канала WebEngage