What is our creative onboarding process?

Most creative processes end at launch. This one is designed to keep going.
Thrive Digital's Director of Creative Services, Tyler Power, walks through the full six-step process our creative team uses from day one of onboarding through to ongoing optimization.

What's covered:

- Discovery: getting every stakeholder aligned before strategy begins
- Strategy and planning: bridging performance and creative with motivator and barrier frameworks
- Concept development: creative direction, messaging, and visual execution
- Production: building across every channel, format, and aspect ratio
- Launch and testing: handing off to performance teams with a clear testing roadmap
- Optimization: using creative and business metrics to decide what gets iterated and what gets replaced

Видео What is our creative onboarding process? канала Thrive Digital