Setup Facebook Conversions API with Google Tag Manager (server-side)

How to set up server-side tracking for Facebook Conversion events with Google Tag Manager server containers. ttps://www.accuracast.com/services/social/networks/facebook/conversions-api/

This detailed guide provides a step-by-step walkthrough for businesses that already use GTM and wish to setup Facebook CAPI without having to hard-code it onto their website.

Conversions API allows you to share key web events with Facebook, helping you create more relevant ads and build more meaningful connections with your customers.

Server-side GTM enables you to move your data collection mechanisms from your website into a server container in your Google Cloud account.

Comment if you have any questions and we will answer them in a follow-up video or in the comments section below.

If you need help setting up data layers and refining your Google Tag Manager + Facebook Conversions API implementation, contact us on https://www.accuracast.com/contact/.

CONTENTS
00:00 - Requirements
00:44 - Create GTM server container
01:51 - Add Facebook CAPI tag
02:35 - Get Facebook Access Token
05:43 - Prepare GTM web container
06:30 - GA4 config tag
08:38 - Event ID
11:00 - Set Facebook events
12:40 - Data layer information

Видео Setup Facebook Conversions API with Google Tag Manager (server-side) канала AccuraCast