Cadbury Dairy Milk Hazelnut: Driving 2.5x uplift in store visits for a new variant via location O2O

Driving 2.5x uplift in store visits for a new variant launch — Cadbury Dairy Milk Hazelnut converted innovation into store traffic with a location-led O2O journey.

Mondelēz International partnered with Grivy to capture launch excitement for the new variant, using A/B testing of creatives to define the right message for the right audience. Location-based calls-to-action took consumers step-by-step to nearby stores, while real-time data collection and activation across the Grivy user journey informed targeting and unlocked insights for ongoing growth.

📊 RESULTS
• 2.5x — uplift in store visits.
• A/B testing of creatives sharpening message-to-audience fit.
• Location-based CTAs and real-time data activation across the Grivy user journey.

🔗 Read the full business case → https://business.grivy.com/success-stories/mondelez-cadbury-dairy-milk-hazelnut

▶ See how Grivy enables data-driven growth for brands and retailers: https://www.grivy.com
🤝 Talk to us: https://www.grivy.com/contact

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Видео Cadbury Dairy Milk Hazelnut: Driving 2.5x uplift in store visits for a new variant via location O2O канала Grivy