Beyond Pink: Why proper fit is key for women's workwear | Landscape Ontario Podcast

Empowering Women in Trades: The Story Behind Dirty Seahorse Workwear

In this episode of the Landscape Ontario podcast, Karina interviews Dianne, the founder of Dirty Seahorse, a company that specializes in creating workwear for women in the trades. Dianne shares her journey, which started when her daughter Chantel struggled to find proper-fitting workwear. Recognizing a widespread issue, Dianne conducted extensive research and worked closely with women across various trades to develop functional, safe and comfortable workwear designed specifically for women. She discusses the challenges faced in manufacturing, the unique features of their products like removable knee pads and hidden pockets for menstruation products, and their advocacy efforts for a PPE rebate for women in trades. Dianne also emphasizes the importance of proper-fitting workwear in boosting confidence and efficiency on the job.

#landscapeontario #thedirtyseahorse #womenintrades

00:00 Introduction and Purpose of the Interview
00:27 The Birth of Dirty Seahorse
01:16 Challenges in Women's Workwear
02:06 Prototyping and Product Development
02:40 Dianne's Journey and Qualifications
03:54 Feedback from Women in Trades
06:06 Market Demand and Expansion
15:59 Advocacy and Sustainability
18:07 Encouragement for Women in Trades
21:41 Conclusion and Final Thoughts

Видео Beyond Pink: Why proper fit is key for women's workwear | Landscape Ontario Podcast канала Landscape Ontario