The Tragic Rise and Fall of Saturn Cars

#Saturn

This is the tragic story of the rise and fall of Saturn cars....
From a study in the early '80's on how to design, build, and sell a car to compete with the imports...
To a new factory, an innovative labor agreement, top customer satisfaction and Saturn Homecomings...
To becoming just another division of GM, pushing out generic products from the GM worldwide family of vehicles....
After an estimate $5 Billion investment, GM squandered it by destroying the culture they built within Saturn, the loyalty of their customers, and with the economic downturn thrashed about trying to sell it before ultimately just closing the doors.
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Видео The Tragic Rise and Fall of Saturn Cars канала All Cars with Jon