The Rise & Downfall of MAC Cosmetics

Today's video is all about the rise and downfall of the cosmetics company M.A.C., who were huge in the 90s and 00s but have seemingly dropped off recently, so let's talk about why.

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Timestamps:
00:00 - Intro

The Rise of MAC
00:28 - Early Background
04:28 - MAC AIDS Fund & Viva Glam
06:23 - Back to MAC
07:41 - The 2000s
09:18 - All Ages, All Races, All Sexes

The Downfall of MAC
11:58 - Estee Lauder & Animal Cruelty
16:50 - Selling at Ulta
22:37 - Social Media
29:15 - Limited Edition Collections
31:01 - Too Much Competition
36:50 - Final Thoughts
40:51 - Outro

More videos you might enjoy!
The Downfall of Kylie Cosmetics: https://youtu.be/tueMhlkNuoA
Everything Wrong With Too Faced: https://youtu.be/XKHPcJn_fUw
Everything Wrong With Morphe: https://youtu.be/6h_6KjprD9s

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Видео The Rise & Downfall of MAC Cosmetics канала Lyds