The Last American Motors Dealer - Collier AMC

Collier AMC is one of the oldest American Motors dealers, established by Bobby Collier in 1955. In 2021, the Pikeville, North Carolina showroom has fallen into disrepair. There are however still dozens of classic AMC cars still on the property, including rare and high-performance examples. Previously the dealer was shown in the 1986 Stephen King film Maximum Overdrive, as well as an episode of The History Channel's American Pickers.

Since Bobby's passing, his son Robbie has looked after the old dealership, and hopes to get as many cars as possible to a good home before the property is ultimately liquidated.

Collier Motors on Facebook: https://www.facebook.com/Collier-Motors-AMC-361894730502494/

Phone: (919) 920-8132

E-mail: robbiecollieramccars@yahoo.com

American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the largest corporate merger in U.S. history.

American Motors' most similar competitors were those automakers that held similar annual sales levels such as Studebaker, Packard, Kaiser Motors, and Willys-Overland. Their largest competitors were the Big Three—Ford, General Motors, and Chrysler.

American Motors's production line included small cars - the Rambler American which began as the Nash Rambler in 1950, Hornet, Gremlin, and Pacer; intermediate and full-sized cars, including the Ambassador, Rebel, and Matador; muscle cars, including the Marlin, AMX and Javelin; and early four-wheel drive variants of the Eagle, the first true crossover in the U.S. market.

Regarded as "a small company deft enough to exploit special market segments left untended by the giants," American Motors was widely known for the design work of chief stylist Dick Teague, who "had to make do with a much tighter budget than his counterparts at Detroit's Big Three", but "had a knack for making the most of his employer's investment".

After periods of intermittent independent success, Renault acquired a major interest in American Motors in 1979, and the company was ultimately acquired by Chrysler.

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