The Real Reason People Say Yes (And it’s not your product) | Yu (Yumi) Du | TEDxCSTU

Great product ≠ great sales.
Here’s the real reason people say “yes”—and why you’re not hearing it enough.
Yumi Du’ve tested this idea across 800+ business negotiations—and it changed everything. She broke down the invisible rules that close the deal before you even speak.
In this TEDx talk, She revealed my real-life playbook: how intention, timing, and energy—not just words—close the deal.

Event: TEDxCSTU
Date: May 18th, 2025
Location: California Science & Technology University (CSTU)
Website: https://www.cstu.edu?utm_source=youtube&utm_medium=social&utm_campaign=tedx2025&utm_term=yumi_du

Speaker: Yu (Yumi) Du
Learn more about the speaker:
领英Linkedin: https://www.linkedin.com/in/yu-du-4522a319a/
小红书Rednote: https://www.xiaohongshu.com/user/profile/5fbaeb3d0000000001001dad?xsec_token=YBjPCpaHWGe7k6CwIu0BJLqp6PJ_Rgls9Q1Wv05kwgJeA=&xsec_source=app_share&xhsshare=CopyLink&appuid=5c5c4f6a000000001d034078&apptime=1755538259&share_id=9f106b84103442a1998a1779cd4d6df2

Organizer: Leni Jin, Organizer of TEDxCSTU
Behind the scenes of TEDxCSTU:
Stories & notes: https://lenijin.com/tedx
More about the organizer: https://www.linkedin.com/in/lenijin/
Organizer's channel: https://www.youtube.com/@Leni_Jin

Chapters (Timestamps):
0:00 – Opening: Box A vs Box B experiment
1:10 – Why product isn’t enough
1:52 – Core sales philosophy revealed
2:07 – Principle 1: Intention (发心)
4:15 – Principle 2: Timing (时机)
4:30 – Principle 3: Attitude (态度)
5:28 – Principle 4: Wording (话术)
6:32 – Final thoughts: Keep asking until you get “yes”

Please note: This talk was recorded at TEDxCSTU, an independently organized TEDx event hosted at California Science and Technology University under a license from TED. The views and opinions expressed are solely those of the speaker and do not necessarily represent those of TEDxCSTU, the university, or TED.

#TEDxTalk #PublicSpeaking #SalesMindset #BusinessDevelopment #WomenInBusiness #EmotionalIntelligence #B2BSales #EntrepreneurLife #StorytellingInBusiness #LeadershipSkills #SpeakWithImpact #TEDxCSTU2025 Yu Du is the Regional Head of Business Development & Sales at FanTuan Delivery, where she has led partnerships with hundreds of restaurants and brands across the U.S. With a background in engineering and design, she brings a unique blend of strategic thinking, empathy, and storytelling to her work. Yu applies her knowledge of psychology and communication to create meaningful business outcomes and foster lasting relationships. Her core sales philosophy centers on authenticity and understanding the real reasons behind why people say yes. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео The Real Reason People Say Yes (And it’s not your product) | Yu (Yumi) Du | TEDxCSTU канала TEDx Talks