The Investor Who Brought Ryan Reynolds and Rob Mac to Colombian Soccer

Sam Porter joins Front Office Sports to break down one of the most interesting sports
investment stories flying under the radar right now. His ownership group, which already
includes Ryan Reynolds, Rob Mac, Justin Verlander and Kate Upton, recently
rebranded a 40-year-old Colombian soccer club into Inter Bogota and the team is
currently sitting in first place in the Colombian league.

Porter explains why Latin America is the most underinvested sports market in the world,
how the Wrexham model is being applied in Bogota, why celebrity ownership actually
works when the celebrities genuinely care, and what private equity getting into
professional sports means for the future of the entire industry.

He also opens up about the pipeline strategy connecting Inter Bogota with Club Necaxa
in Liga MX and Wrexham in England, the docuseries in development, the jersey launch
into space, and why he thinks Latin American soccer leagues are still just scratching
the surface as investment opportunities.

Chapters:
0:00 Introduction: Sam Porter and the Inter Bogota Ownership Group
0:27 How the Colombian Investment Opportunity Was Found
1:10 The Problem With Losing Your Best Players to Bigger Clubs
1:56 Why Inter Bogota Had to Check Two Boxes as an Investment
2:30 The Rebrand From Equidad to Inter Bogota
3:18 The Logo, the Condor and the Colors of Bogota
3:48 Turning a Mid-Table Club Into a Proper Football Club
4:40 Building a New Coaching and Scouting Team From Scratch
5:36 Managing Expectations in Year One of Ownership
6:02 How Involved Are Ryan Reynolds, Rob Mac and Eva Longoria
7:20 What the Community Response Has Been Like in Bogota
7:58 Attendance Up 600 Percent and Shirt Sales Through the Roof
8:38 Investing in the Women's Side and Setting a Standard for Latin America
9:09 Are They Trailblazers for US Investment in Colombian Soccer
9:44 What Else Sam Porter Is Looking At in Latin America
10:14 The Necaxa Docuseries on Hulu and Disney Plus
10:58 Players to Watch on Inter Bogota Right Now
12:49 The Risk and Benefit of Bigger Clubs Buying Your Players
13:32 How the Three Club Pipeline Between Bogota, Necaxa and Wrexham Works
15:02 Will More Celebrities Join the Ownership Group
15:55 When Does a Club Show Up on Always Sunny in Philadelphia
16:20 Sam Porter's New Role at Apollo Sports Division
16:59 Private Equity in Pro Sports and Where the Trend Goes Next
18:24 Closing Thoughts and Hopes for Inter Bogota's Season

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