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📚 Startup Dictionary – Ep. 3: SOM Explained

We’ve talked about TAM, your total playground, and SAM, the part you can actually reach.
Now it’s time for SOM (Serviceable Obtainable Market), the market share you can realistically capture.

In simple words, SOM is your doable market. It reflects how much of the market you can win in the next few years based on your resources, competition, and marketing strength.

Think of it like this: the e-commerce industry might be huge, but your real slice depends on how effectively you can reach customers, sell consistently, and scale sustainably.

🎯 In short:
TAM shows the total opportunity.
SAM shows the reachable market.
SOM shows your realistic win.

Together these three form the foundation of every startup’s market sizing strategy and help investors see how well you understand your growth potential.

👇 Tell me in the comments, what’s the SOM for your next big idea?
K K Shukla
#kkshukla #StartupDictionary #SOM #TAM #SAM #ServiceableObtainableMarket #Entrepreneurship #StartupBasics #MarketSizing #BusinessExplained #StartupIndia

Видео SOM #financemadesimple #business #startup #startupdictionary #financemadesimple #entrepreneur #som канала K K Shukla