Why Music in Ads Works: The Power of Nostalgia & Sonic Branding

One takeaway from Kendrick Lamar’s Super Bowl halftime show: the unmatched power of music and storytelling to connect with us.

On a recent episode of the Media Roundtable, James Ingrassia (EVP of Client Service, Oxford Road) and Neal Lucey (EVP of Strategy & Product, Oxford Road) show why music isn’t background noise—it’s a powerful marketing tool. Research shows that sonic branding and nostalgic music make ads more memorable and emotionally resonant. That’s why brands are bringing back hits from the ’90s to connect with today’s audiences. Learn how music can make your message stand out and stick with consumers.

And for more audio insights from the full episode, click the link: https://youtu.be/r6aB8LQahCs

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Listen to the episode on your favorite podcast platform.
🔗 Spotify: https://open.spotify.com/episode/5FtKDqi5JAd5DfJOfUs4jS?si=w_6PuJ2gQZ-XhFDNVFudsw
🔗 Apple: https://podcasts.apple.com/us/podcast/betting-on-podcasts-fox-netflix-and-youtube-want/id1510649799?i=1000694128739

Видео Why Music in Ads Works: The Power of Nostalgia & Sonic Branding канала Oxford Road