The Discount Retail King: You Are Overpaying For Brands | Toufic Kreidieh

Brands For Less co-founder Toufic Kreidieh shares exclusive insights on building a $1.2 billion retail business – and how Gen Zs are shaping the future of shopping
Subscribe to start building the life you want! 👉 https://www.youtube.com/@MoniifyBusiness?
00:00 Intro
00:40 Attracting a loyal Gen. Z customer base
01:23 Using TikTok to build a brand
02:35 TJX buys a stake in Brands For Less
05:06 Aligning on values in an acquisition
07:15 What’s different about consumer behaviour in the Gulf
08:50 Launching an online retail platform
10:18 How AI can help you grow your business
11:43 Using AI to predict which stock to buy
13:30 Starting his business in a car park in Beirut
15:38 The moment Toufiq realised the business could work
16:25 Ethics and honesty in business
18:36 The importance of sustainability in business
20:52 Gen. Zs are smart shoppers
21:19 If you have $10,000 today, Toufiq thinks you should invest in
23:55 Be patient. Don’t exit your business too quickly
25:29 The hardest part of building Brands For Less
26:45 Sacrifices Toufiq needed to make for Brands For Less to be a success
27:26 Having a business partner you trust implicitly is crucial
29:40 The future of Brands For Less

In this episode, Muhammed Mekki sits down with Toufic Kreidieh, co-founder of Brands For Less, the billion-dollar discount retailer making luxury brands accessible across the Middle East, Europe, and Southeast Asia. Toufic shares exclusive insights into his journey – from launching his first store with just $10,000 in a Beirut underground car park to growing Brands For Less into a global brand valued at $1.2 billion, all while amassing over 3 million followers on social media.

Toufic reveals how he’s captivating Gen Zs’ attention through the treasure-hunt shopping experience and playful TikTok strategy, and how he’s leveraging robotics and Artificial Intelligence to scale operations and break into new markets. Join Muhammed Mekki as he explores how patience, perseverance and an infectious smile helped Toufic transform how millions shop.
---

Money Moves is a deep dive into the minds of the most successful and influential entrepreneurs in frontier markets, shaping the conversation around money and innovation.

Each week, entrepreneur and academic Muhammed Mekki brings you exclusive insights from the sharpest minds in business, tech and investing in high-potential markets. From crypto and AI to startups and global giants, Mekki and his guests deliver the ideas and tools you need to seize opportunities and grow your wealth.

Subscribe to join the conversation that is shaping the future of emerging markets 👉 https://www.youtube.com/@MoniifyBusiness?
---

Welcome to MONIIFY: the media brand for the next generation of ambitious dreamers, fearless thinkers, and unstoppable changemakers. Our purpose is simple: empowering you to gain knowledge, build wealth and achieve financial freedom on your terms.

We’re not just about reporting the news. We’re about helping you make the most of new opportunities, to navigate markets, to build businesses and make smart career choices. We will help you take control of your financial future – no matter where you are.

Join us for expert interviews, quick explainers, and masterclasses on the topics shaping the future of money and markets.

Subscribe to start building the life you want! 👉https://www.youtube.com/@MoniifyBusiness?

What is MONIIFY?

Your go-to space for business, tech, and finance updates in emerging markets. Stories, insights and everything you need to know about crypto, AI, DeFi, and more, delivered right to where you're already scrolling.

https://moniify.com

---

Discover More From MONIIFY

Dive Deep With Money Moves Interviews 👉 https://www.youtube.com/playlist?list=PLiviDTISDUm4Cz1X1Z05_dzaEnbWR_uyT

MONIIFY Daily: Your daily dose of the latest in tech & crypto👉https://www.youtube.com/playlist?list=PLiviDTISDUm52Pcnf0liu41zMxyqN75EM

Every Page From MONIIFY Playbook👉 https://www.youtube.com/playlist?list=PLiviDTISDUm7uxjQKacA6l7q_TJyyOkGY

Gulfonomics: The Region's Next Chapter👉https://www.youtube.com/playlist?list=PLiviDTISDUm6Wm2z0l8eu2M1T7yyJzFPa

---

Follow us on other social platforms:

Linkedin: https://www.linkedin.com/company/moniifybusiness

Instagram: https://www.instagram.com/moniifybusiness

TikTok: https://www.tiktok.com/@moniifybusiness

X: https://www.x.com/MoniifyBusiness

Facebook: https://www.facebook.com/MoniifyBusiness

Moniify Website: https://www.moniify.com

Видео The Discount Retail King: You Are Overpaying For Brands | Toufic Kreidieh канала MONIIFY