Marketing: Segmentation - Targeting - Positioning

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.

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0:00 Introduction
0:15 How Businesses Use Marketing to Create Value for Customers
1:23 Segmentation - Targeting - Positioning
1:37 What is Market Segmentation?
1:49 Main Categories of Market Segment
2:18 Benefits of Effective Market Segmentation
2:48 Potential Drawbacks of Market Segmentation
3:21 What is a Target Market?
3:34 Three Main Strategies for Targeting a Market
5:03 Market Positioning
5:57 The Marketing (Positioning) Map
6:54 Example of a Market (Positioning) Map
7:37 Positioning & Competitive Advantage
8:06 Possible Positioning Strategies

Видео Marketing: Segmentation - Targeting - Positioning канала tutor2u