AptDeco is eating the $14B furniture market: How they got product market fit

Today we're sitting down with Reham Fagiri and Kalam Dennis, cofounders of AptDeco, the next great marketplace startup.

Everyone's got some furniture that doesn't quite fit their room. You bought it, you thought it would work, but it's not quite right. What if I told you there's a managed marketplace now that will let you get a lot of your money back, and then find your next piece, all at once?

It's here and it's called AptDeco. They're a managed marketplace that is expanding the market for used furniture. It's my favorite way software can create new behaviors in the same way Instacart let you get your groceries or Uber made it easier to get around. And it's in a $14billion market that can only get bigger, because this is supply and demand that didn't exist before.

This team is a case study in being data driven, doing unscalable things, and then scaling them in one of the world's biggest possible markets.

00:00 Intro
00:51 Meet Reham and Kalam
02:07 AptDeco is the next great managed marketplace
04:38 Sustainability: AptDeco saves 9M pounds of CO2
05:24 How they solved demand
06:51 Key learning: Do your ad buys in-house
07:43 Key learning: Do your logistics in-house
09:55 Best software-based logistics = no warehousing
12:16 Product market fit = supply constrained, unlimited demand
13:13 Diversity and inclusion in Tech
17:28 Lessons from Reham and Kalam wish they knew when they started
19:40 Lesson: Do the unscalable and scale them
24:06 AptDeco is live now for NYC
24:52 AptDeco is hiring remotely for engineers and product

Видео AptDeco is eating the $14B furniture market: How they got product market fit канала Garry Tan