Volvo 1990 to 2000

Being an independent car company was never easy and company officials realized that they were too small to carry the car making operation on their own. They redoubled their efforts to find a strong partner to help them remain competitive.

After much speculation about who would buy the oldest automobile company in the country, Ford stepped in and acquired Volvo in 1999.

Ford's president, Jacques Nasser, put up more than $6.5 billion dollars for the car company regarded as the safest in the world. Ford was eager to help shed its stodgy image, while maintaining its reputation for high quality and safety.

But as the US auto industry ran aground new management at Ford cut Volvo loose and it was acquired by a Chinese auto maker Geely.

In Latin, Volvo means, "I roll." And this company has been rolling since 1925, through Depressions, Wars, steel shortages, collapsing markets and new owners continents away. To most people, Volvo means safety. Its reputation for building sturdy, reliable and safe cars helped it grow from a small local company to one of the leading producers of cars in the world. It success stemmed from a spirit that overcomes obstacle after obstacle to survive in an increasingly competitive world. What it future holds is hard to predict but it's left a remarkable automobile legacy.

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Видео Volvo 1990 to 2000 канала King Rose Archives