How to find the right influencer to work with your brand

Find the right social media influencer to work with your brand via this effective 2-part method. Next video „How hashtags work on social media: Twitter, IG, FB?” https://youtu.be/rX5MbZ48EwM

Start by identifying the potential influencers who are really active in YOUR niche, and then narrow down your best match by tracking relevant data that will help you filter out the best candidates.
___

#ChiaExplains is brought to you by BRAND24 - a powerful media monitoring tool loved by digital marketers, agencies and influencers around the globe.

Track the metrics that will help you find the right social media influencer to do powerful influencer marketing for your brand with BRAND24. Grab your free trial here: http://bit.ly/11_Brand24FreeTrial
_

#ChiaExplains how to find the right social media influencer to do effective influencer marketing for your brand:

00:29 Special 2-part method to help you find the best influencer to work with your brand
00:36 Part 1 - Identify influential social media profiles that are really active in YOUR niche
01:05 Tool that you can use for this
01:53 What to keep in mind while you're looking for influencers in social media
02:24 Part 2: observing the online activity of your potential influencers
03:01 Look at a potential influencer's style of communication, as well as their values.
03:36 TIP - this is an extra step that will really help you narrow down and find the social media influencer who would be the best possible match for your brand
04:11 See what people are saying about the influencers that you're considering working with - analyze the sentiment of their mentions to find out what kind of online reputation they've built.

Creator + host: Chia-Luen Lee

Connect with me on social media (and say HI!!):

Chia on Instagram ➡️ http://bit.ly/Chia-Instagram
Chia on LinkedIn ➡️ http://bit.ly/Chia-LinkedIn
Chia on Facebook ➡️ http://bit.ly/Chia-Facebook
Chia on Twitter ➡️ http://bit.ly/Chia-Twitter
_

According to recent studies, influencer marketing campaigns earn 6.5 dollars for every dollar invested - making it a super fast-growing channel. But what’s the best way to find the right influencer to do influencer marketing for your brand? I’ll show you a 2-part method for this inside the video!

Hey, it’s Chia from Brand24 and today I have a few tips for you on how to find the right social media influencers to do influencer marketing for your brand. I’m going to share a two-part method that will help you find out which influencer would be the best match for your brand.

So, part 1 is about finding influential profiles that are really active in social media, at least regarding your niche. And you can do that by tracking online mentions of your brand, product or industry - this is important because you want to work with people who are vocal about topics that are super relevant to YOU.

Let’s say you’re a clothing brand that sells jeans - and you’re still relatively unknown - maybe you just opened an online shop on Etsy. In this case, you would monitor online mentions of “jeans”, “denim” and your brand name. A media monitoring tool like Brand24 will pick up mentions of these phrases from all over the Internet. Naturally, this is going to include web pages that mention these phrases just because they’re selling them too, so you WILL need to clean up your data a bit - just block those pages and get rid of irrelevant mentions.

From here, having found all these mentions about jeans, you can now look at where they’re coming from - and find potential influencers who are really vocal and active in your niche. This is something that Brand24 can help with, by analyzing your data.

If you go into the Analysis Tab and scroll down, you’ll see a section with a list of the Most Active Social Media Authors. These are the people who are really vocal about the phrases that you’re monitoring. Next to that, is a section on the Influence of Social Media Authors, listing influential profiles who have mentioned any of your keywords. Keep in mind, although the people listed here are sorted by “influence”, they’re not necessarily the best options for you to work with - because they only need to have mentioned your keyword at least once to be included… so they may not actually be the most active and vocal profiles in YOUR niche - and this is REALLY important. You want to cross reference between the people who are on BOTH of these lists - Most Active Social Media Authors and Influence of Social Media Authors. This will show you who your top choices are for influencer marketing for your brand.

Now after you’ve done that - after you’ve started monitoring phrases that are relevant to your brand or product, and found some potential influencers to work with by cross-referencing between really ACTIVE and INFLUENTIAL profiles, we can begin part 2.

Part 2 is about observing their online activity...

See the full vid for details!

Видео How to find the right influencer to work with your brand канала Brand24