The $1 Dollar that Changed Inventory

Most businesses assume customers want speed. But what if that assumption is costing you more than you think?

In one real-world experiment, 80% of customers regularly requested same-day shipping. When asked to pay just $1 extra for that option, demand dropped to 20%.

That single data point changed everything.

It wasn't a pricing lesson. It was a lesson in understanding what customers actually value versus what they simply default to. And the ripple effects touched inventory levels, operational complexity, safety stock decisions, and how delivery performance was measured entirely.

This video breaks down what that experiment revealed and why it matters for any organization making decisions based on internal assumptions rather than real customer behavior.

You'll walk away thinking differently about:
How to test the assumptions driving your operations
Whether your inventory strategy reflects actual demand or perceived urgency
Why reliable delivery often matters more than fast delivery
How small experiments can unlock major operational improvements

If your organization is building complexity around beliefs instead of evidence, this one's worth your time.

Watch more on our channel: https://youtu.be/ULtEnjEmM5g

#CustomerExperience #SupplyChain #OperationsManagement #LeanThinking #ContinuousImprovement #InventoryManagement #BusinessStrategy #Leadership

Видео The $1 Dollar that Changed Inventory канала Chalmers St Consulting