How to Check if Google is Tracking You for FLoC Interest Based Ads

Google is currently beta-testing its FLoC interest-based advertising system as it plans for a full launch early next year. Thankfully, the EFF has created a website to help you check if you're being tracked by the new Federated Learning of Cohorts ad tech.

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Last week I recorded a video to not only explain what this whole tracking platform is (and how it differs from the current system) but to also show you how to actually opt out of the "trial" run Google is currently running.

We're told the company will be adding in an official toggle to Chrome sometime this month for us to be excluded from FLoC advertising entirely but for now, we need to follow that tutorial

In this week's video, I want to show you a website created by the Electronic Frontier Foundation that will help you to check and see if your device has currently been added to this new interest-based ad platform.

It's a free website and only takes you a few seconds to tap/click a button and check.

https://amifloced.org/

Once selected, you should see a box appear that tells you whether or not you're currently participating in the beta test that Google is currently running. At this time we're told this is only happening for 0.5% of the entire Chrome user base but that is still over 10 million devices.
Mentioned Links
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Opt-Out of Google FLoC Tracking -

Full Tutorial
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1. Intro [00:00]
2. Visit the EFF website [01:53]
3. And then tap/click the big red button to grant permission to check [02:42]
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