Division Road Viberg Factory Tour 2020

Read the Journal
https://divisionroadinc.com/blogs/journal/viberg-factory-tour-part-2

From our initial Viberg Factory Tour journal entry almost four years ago, what follows is a long overdue update on a partnership with and stewardship of this manufacturing brand. From our initial launch of six make-ups with this cult collector favorite to well over thirty exclusive collaborations at any given time along with our shared core identities and values towards design, production, and visions about the business, we continue to evolve through working in close concert. In that period of time, with a footwear-first position to wardrobes, our educational service approach, and collectable curations, we have grown into Viberg’s largest stocklist worldwide, by a considerable margin. We align with Viberg’s goal to simply make the best boots and shoes in the world on all fronts and it is at the core of why we work so closely with them and continue to acquire more and more institutional knowledge to translate to our clients and community.

The Viberg journey from solely existing as a premium work boot maker to standing on the intersection of fashion and heritage has been a fringe movement. While always focused on aesthetics, a big portion of the advancement of the brand and product has taken place inside the build and within the processes of manufacturing. This is made possible by using materials that are of a weight that breaks in rather than breaks down, and assembling via time honored techniques employed by skilled and trained craftspeople. To constantly invest in these improvements that are not apparent from the exterior and are challenging to leverage through communication shows a core virtue of pridefully making the best footwear possible within their walls, giving customers far more value than the competitors can even conceive of offering, all whilst advancing considered, enriched aesthetic design.

Visit Division Road:
http://www.divisionroadinc.com

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