Ethical Decision-Making: A Behavioral Economics Approach | The AVA Summit United States 2025

Discover how to apply principles from behavioral economics to animal advocacy. Max Bazerman, a professor at the Harvard Business School, explains that getting people to make more deliberate decisions can lead to more ethical outcomes and shares personal anecdotes to illustrate what he believes are the most effective strategies for driving change at The AVA Summit United States 2025.

🕒 Key Moments:
0:01:00 A background on behavioral economics and the concept of "System 1" vs. "System 2" thinking.
0:06:53 The "veil of ignorance" as a tool for making more ethical and deliberate decisions.
0:19:50 A summary of the key takeaways: focusing on deliberation, value creation, and meeting people where they are.

Key Highlights:
*Ethical decisions are more likely to be made when people think deliberately rather than intuitively.
*Strategies that force a comparative choice, such as offering a plant-based option alongside a meat-based one, are highly effective.
*The most impactful changes in behavior often come from changes in the environment (e.g., product availability) or from observing others' actions, not from moral preaching or shaming.
*A more effective approach to advocacy is to move people from a state of "intuitive bias" toward "deliberate deliberation" and make them "better, not perfect."

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Видео Ethical Decision-Making: A Behavioral Economics Approach | The AVA Summit United States 2025 канала Animal & Vegan Advocacy (AVA) International