[Webinar] How to Track & Optimize Your Brand in AI Search (Google SGE, ChatGPT, Perplexity)

AI is transforming how people search, and how they discover your brand. In this webinar, Ariel Schulman, CPO at Bright Data, shares a practical framework for tracking and optimizing your brand’s visibility in AI-generated search results.

In this webinar hosted by Search Engine Journal you will learn how to extract AI answers from platforms like Google SGE, ChatGPT, and Perplexity, identify which sources are being cited, and adapt your content strategy for the age of generative AI. Whether you're a marketer, SEO professional, or tool developer, this session will help you stay ahead in the evolving search landscape.

Key topics:
- How AI is changing search behavior
- How to extract and analyze AI-generated answers
- How to monitor your brand’s presence in AI tools
- How to optimize content for AI visibility and citations

Timestamps:
00:00 – Introduction to AI Search & Brand Visibility
02:00 – What Is Bright Data and Public Web Scraping?
05:10 – Legal Wins: Meta & Twitter vs Bright Data
06:30 – How Generative AI Is Changing Search Behavior
08:15 – Perplexity AI vs Google: Real-Time Demo
10:00 – AI Search Impact on Organic Website Traffic
11:30 – Extracting AI Answers from Google SGE
13:45 – How to Optimize Content for AI Citations
20:00 – Tracking Brand Mentions in AI Search Engines
24:00 – Simulating AI Agents with Browser Automation
29:30 – Action Plan for Marketers & SEO Professionals

👉 Subscribe for more tutorials and insights on data, AI, and search.
https://brightdata.com/products/serp-api

#AIsearch #SEO #BrightData #GoogleSGE #ChatGPT #Perplexity #WebScraping #SearchOptimization #AEO #GenerativeAI

Видео [Webinar] How to Track & Optimize Your Brand in AI Search (Google SGE, ChatGPT, Perplexity) канала Bright Data