Windeler Kickstarter Campaign 2022 | Friction Collective

Kickstarter is a wonderful place for businesses to grow incredible ideas really quickly, unfortunately over the years it's also grown to be a place where video goes to die. The quality of content used to sell ideas and products there has certainly improved over the years, but the thought, story and conception tend to go into the products or services, rather than into the marketing material itself.

At Friction, we worked really closely with Windeler to switch that on its head, to take the concept of an incredible product and do it proud with a host of creative, individual and brave visuals set to attract the eyes and hearts of investors.

https://www.kickstarter.com/projects/windeler/modular-tools-and-knives

Kickstarter campaigns always do best with a personality there to drive the business forward. Investors need to feel connected to the campaign's story. To believe in this great idea, we believe they need to hear from the inventor themselves. That's why we centered our films for Windeler around Doug's incredible engineering story of conception.

In the 2022 Windeler campaign film, we detail out the magnetic USP with supporting visual magnetic elements and artistic cutaways. Building on the 'lay flat' visual style of 2020, we flaunt the incredible engineering involved in bringing together each and every tool seamlessly into the Stack. Alongside these state of the art visuals, we also include elements of humour and occasionally break for the fourth wall to keep the audience enticed by honing a light and friendly mood throughout the film.

Видео Windeler Kickstarter Campaign 2022 | Friction Collective канала Friction Collective