Meet IABC World Conference 2026 Speaker Jeff Pekar

Jeff Pekar, senior director of employee experience in Change Management Consulting for Willis Towers Watson, will lead an interactive session on Tuesday, 16 June, called The Magic Behind Award-Winning Communication Strategies in Toronto. Join him at #IABC26 by registering today!

The Magic Behind Award-Winning Communication Strategies
15 June | 2:30-3:15 p.m. ET
Learning Objectives:
- Upon completion, participants will be able to identify and describe the key components that make communication strategies award-winning – including clarity of objectives, alignment of tactics to strategy, and the use of measurable outcomes.
- Upon completion, participants will be able to apply simple, magic-inspired mnemonics and frameworks to plan and evaluate their own communication programs in disruptive or changing environments.
- Upon completion, participants will be able to demonstrate how creativity, storytelling, and audience engagement techniques – the “tricks” of the trade – can be used to capture attention, sustain interest, and improve results.

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