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Corona’s Olympic Campaign Explained | Masterclass in Marketing

This isn’t just a beer. This is a marketing masterpiece.
During the 2024 Paris Olympics, Corona launched one of the smartest ad campaigns in recent years — blending brand experience, Olympic gold, and non-alcoholic strategy into one unforgettable moment.

In this video, I break down exactly how they did it, why it worked, and what YOU can learn from it — whether you're a marketer, creative, student, or just someone who enjoys a cold one with a good story behind it.

Campaign Highlights:
✔ Golden branding brilliance
✔ Boat experiences on the Seine
✔ Athlete-focused activation
✔ Award-winning execution

Watch the original campaign:
https://beaworldfestival.com/eubea_events/corona-for-every-golden-moment/

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Видео Corona’s Olympic Campaign Explained | Masterclass in Marketing канала SamCreative
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