The Reality Behind the Ideal Woman - Mad Men Betty & Megan Style Analysis

In this video, I'll be doing a comparative style analysis of Betty Hofstadt Francis vs Megan Calvet in relation to the evolution and impact around the concept of the “ideal” image for women throughout the 1950s vs 1960s/early 1970s that are featured in Mad Men. The video will break down the fashion and expected behaviors of the two eras the characters come from and how it translated onto women along the barriers broken down around it through their personalities, lifestyles, and belief systems. Through this, we can understand how fashion and societal norms functioned together and evolved through this time as well as see the impact it had on real women during this period using Betty and Megan as examples

#MADMEN

CONTENT:
INTRODUCTION - 0:00
BETTY: BELIEF SYSTEM FORMATION - 2:50
BETTY: 50S IDEAL HOUSEWIFE - 3:58
MEGAN: EPITOME OF THE 60S - 6:36
MEGAN: THE NEW IDEAL WOMAN - 9:38
BETTY: THE FORMER IDEAL DISSOLVES - 10:30
BETTY: MIRROR OF THE 50S - 11:09
THE SARTORIAL GAP - 11:38
MEGAN: STYLE CONCEPT ADAPTATION - 13:42
BETTY: STYLE INSPIRATIONS - 14:06
MEGAN: IDEAL TO A FAULT - 16:38
CONCLUSION: IMAGE OF NOSTALGIA - 18:07

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MUSIC:
Oceans · LAKEY INSPIRED
Music promoted by NCM https://goo.gl/fh3rEJ

SOURCES:
The Concept of Belief in Cognitive Theory-
https://link.springer.com/chapter/10.1007/978-1-4615-6453-9_23
Beauty & Aesthetics Psychology- https://psychology.wikia.org/wiki/Beauty#Aesthetics
Beauty Sick: How the Cultural Obsession with Appearance Hurts Girls and Women- https://www.amazon.com/Beauty-Sick-Cultural-Obsession-Appearance/dp/0062469770
Megan’s Outfits- https://madmen.fandom.com/wiki/Megan%27s_outfits
Betty Hofstadt Bio- https://madmen.fandom.com/wiki/Betty_Hofstadt
Megan Calvet/Draper Bio- https://madmen.fandom.com/wiki/Megan_Calvet
The 1950s Housewife- https://www.historic-uk.com/CultureUK/The-1950s-Housewife/
Things Men found Attractive 50 years ago- https://www.thelist.com/105405/surprising-things-men-found-attractive-50-years-ago/
Costume Designer Jamie Bryant Interview- https://www.refinery29.com/en-us/2015/04/84879/janie-bryant-interview

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Видео The Reality Behind the Ideal Woman - Mad Men Betty & Megan Style Analysis канала Clever & Chic