What Is A Buyer Persona [2019]

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In this Sprocket Talk video, I’m going to explain exactly what a buyer persona is and why buyer personas are so important to your company. What is a buyer persona? Great question.

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A buyer persona is a fictional character you create to represent a prospect or customer who might consider doing business with you.

It’s helpful to create a narrative with a real name and an image, to really help humanize your customers - and prospects! Make sure they’re fictional. Don’t use one customer as a buyer persona template for all of them.

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Why are buyer personas important for your company?

Creating buyer personas will do a few things for your brand. Marketing uses buyer personas to drive the right kind of awareness and engagement

When marketers know who to go after, they can be laser-focused and more efficient. Plus it helps you humanize your brand and speak to your ideal customers better.

For sales, buyer personas can increase efficiency in lead nurturing and help frame conversations to better-build trust.

When creating your personas, you could use a buyer persona template. Or you could start from scratch. Either way, consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

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Видео What Is A Buyer Persona [2019] канала Sprocket Talk By Impulse Creative