Art Déco Letterings in Architectural Drawings from São Paulo l José Roberto D’Elboux | ATypI 2020

This presentation focuses on the analysis of letterings found in architectural drawings from a corpus of 170 design plans from seven major architects based in São Paulo, Brazil, between 1925 and 1955. It takes into account the letters used to convey information, and also those designed to be part of the buildings. The letters and letterings present in the architectural drawings repeated graphic characteristics found in architectural lettering on art déco buildings from the same time period.

We found great diversity in the use of lettering models in the various offices. The design of letters for architectural use sought to understand how it was done and detailed. Additionally, a survey of lettering and calligraphy teaching practices in the main professional courses for architects and draftsmen in São Paulo was conducted.

Presentation by José Roberto D’Elboux followed by Q&A led by moderator Thomas Phinney.

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José Roberto D’Elboux has taught design and art direction at FAAP since 2011. He has 30 years of professional experience in advertising. D’Elboux holds a degree in architecture and a PhD in design from the University of São Paulo. D’Elboux’s current studies emphasize typography, and both urban and architectural lettering.

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