Swiggy Discount Cut – What It Means for Users?

Swiggy has announced plans to significantly reduce discounts and promotional offers, signalling a major shift in India’s food delivery landscape. After years of aggressive subsidies that made ordering in a daily habit for millions, the platform is now focusing on improving unit economics and long-term profitability. While convenience and variety will continue to drive demand, consumers may become more selective as prices rise. In this video, we explain why Swiggy is cutting discounts, how it could impact customers and restaurants, and whether food delivery in India is moving from habit-driven to value-driven consumption.

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Видео Swiggy Discount Cut – What It Means for Users? канала Kalkine India