What Happened To Axe Body Spray?
Axe body spray existed for almost 20 years internationally, under the name Lynx, before it launched in the United States in 2002. Over the course of the next decade, Unilever’s fragrance brand captured the teenage boy market with its provocative advertising. But it began to fall out of favor, and by 2022, domestic sales had fallen to an estimated $300 million, down from nearly half a billion dollars just ten years prior. Now Axe trying to compete with high-end fragrances… can it succeed?
Chapters:
0:00 Introduction
1:20 Entering a new market
3:50 Losing momentum
Produced, Shot and Edited by: Ryan Baker
Animation by: Andrea Schmitz
Additional Camera by: Natalie Rice, Ashley Turner
Senior Managing Producer: Tala Hadavi
Supervising Producer: Jeniece Heinz
Additional Footage: Unilever, Getty
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What Happened To Axe Body Spray?
Видео What Happened To Axe Body Spray? канала CNBC
Chapters:
0:00 Introduction
1:20 Entering a new market
3:50 Losing momentum
Produced, Shot and Edited by: Ryan Baker
Animation by: Andrea Schmitz
Additional Camera by: Natalie Rice, Ashley Turner
Senior Managing Producer: Tala Hadavi
Supervising Producer: Jeniece Heinz
Additional Footage: Unilever, Getty
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview and save 50% with discount code EARLYBIRD: https://cnb.cx/3TSmIfX
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
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What Happened To Axe Body Spray?
Видео What Happened To Axe Body Spray? канала CNBC
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