Sharkwater Extinction Kickstarter - Rob Stewart

SHARKWATER: EXTINCTION is a thrilling and inspiring documentary adventure to save the world’s greatest predator – the shark.

Discovering that sharks are being hunted to extinction, and with them the destruction of our life support system - activist and filmmaker Rob Stewart embarks on a dangerous quest to stop the slaughter. Following the sharks – and the money – into the elusive pirate fishing industry, Stewart uncovers a multi-billion dollar scandal that makes us all accomplices in the greatest wildlife massacre ever known.

Sharks are a framework for life in the oceans upon which we depend. 200 million years before the dinosaurs, before trees, through five mass extinctions - sharks have shaped our world.... but now we're killing 150 million sharks a year! And the craziest part - scientists can only account for 70 million of those. There are 80 million sharks a year that are being killed and going missing! This must be stopped - and we know a movie can change everything!

In 2007 we released the film Sharkwater – which brought the plight of sharks to more than 124 million people - educating the masses about shark fin soup and the practice of finning - where fishermen keep just the fins and discard the bodies. Then something beautiful happened... people fought for sharks!

Conservation groups were created, shark finning was banned throughout much of the world, shark fin imports to China dropped as much as 70%, and today shark finning is illegal in many places - including California and New York. This was a great success because information engaged our emotions, our humanity, and we changed.

Through developing SHARKWATER: EXTINCTION, we've found the 80 million missing sharks! They're going into our cosmetics, pet food, livestock feed, fertilizer and vaccines! They're even renaming sharks "flake", "rock salmon" and other fake names - and feeding them to us so we don't know we're eating sharks!

We've studied the top cosmetics in North America - and have shocking results to present to you! We've been smearing endangered top predators on our faces without knowing it! The launch of our #Sharkfree campaign will be big!

Once people find out where these sharks are going, how we're being misled and that we're contributing to the demise of one of the oldest most important predators the planet has - things will change! But we need to get this message out there!

We have designed a film to bring this issue to the masses, to engage our hearts and minds, and ensure the world changes forever. Sharkwater taught us something beautiful about humanity - that we'll do the right thing once we know what's going on... and in the information age - film is our weapon.

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