What it Takes to Go From 6 to 7 Figures with Sigrun

If you own an online business and you don't think seven figures is realistic -- you are going to love this episode. Our guest, Sigrun, is Europe's number-one online business mentor.

What I love about Sigrun is her honesty, accessibility, and willingness to share all the mistakes and internal mindset pieces. You know when you think, "I am too dumb to do this. I can't do this." She had them, too.

Sigrun Gudjonsdottir is an award-winning business coach, bestselling author, international speaker, and host of the Sigrun Show podcast (I've been a guest!).

Sigrun had what she thought was her dream job as CEO of an IT company, where she went from running a 15-person company to 74 employees. Changes with that board led to Sigrun taking leave and traveling, where she met her now husband.

She found herself in Switzerland starting from scratch to build her reputation and career. Sigrun developed repetitive strain injury and took time off to heal. After seven months, she knew it was time to start her own business.

Sigrun started designing her lifestyle, focusing on her must-haves, which included a home office and the ability to split her time 50/50 between Iceland and Switzerland. She knew she was going to work on an online business, and after signing up for an online course with a friend, she realized she could coach.

"What the woman was doing, you know, not discrediting her in any way, but joining this course it was a wake-up call. Like, okay, I can do this," says Sigrun.

"I realized that my problem, my alchemist journey of not figuring out what I want, was a very common problem," says Sigrun.

From there, she came up with the idea of a Passion-athon – a free boot camp where you find your true passion and the right business idea in seven days. She gave herself a week to promote it and built the modules based on the exercises she had done to find her passion.

Looking back, Sigrun says it was silly to offer something for free with no next steps or offers. She did get amazing testimonials, though. A few weeks later, she opted to put a one-hour coaching offer on her website and struggled with how to price it. Eventually, she settled on $180 an hour based on what she knew some consultants were charging.

"I was obviously not clear on what I was doing. I was all over the place and even and I need to say this to anyone who is having like doubts if they've got what it takes," says Sigrun. "I had ten years' experience as CEO, and I had an MBA from top, like we're talking about a top ten business school in the world, and I had no clue what I was doing."

Sigrun had the ambition to replace her previous income. She knew making six figures of revenue was not the same as being paid a six-figure salary. She worked to double her business every year, from $72,000 to $164,000 and then $340,000.

She attributes her jump in year three to her husband losing his job. Suddenly, she was the breadwinner for her family. She didn't want her husband to have to go back to work. She set a goal to make a million dollars. By August, she'd only made a third.

"I wrote down all my progress and everything I could sell, even next year, because I was running retreats at the time," says Sigrun. "I saw it was theoretically possible."

Knowing it was possible in theory, Sigrun dove in. She launched her podcast in August of 2018. She did her first live event in September. She sold out her Masterminds for the following year. She sold out her group coaching program.

"I started to make a habit of writing down, okay, this is what I need to make still and can I still do it? And every time I convinced myself," says Sigrun. "It was all about convincing myself that it's still possible."

0:00 Intro
3:03 Journey to coaching
12:30 Launching the coaching business
18:35 Freebie mistake
27:27 Spaghetti marketing
31:23 7-figure mindset shift
38:58 Proving herself
41:13 First and 3-million-dollar difference
48:45 Contacting Sigrun

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===== Free Gift =====

Sign up to get a copy of Sigrun's latest book, Kickstart Your Online Business - Create an Online Course and Start to Make Sales: https://www.sigrun.com/gameongirlfriendpodcast

===== Connect with =====

Website: https://www.sigrun.com/
Instagram: https://www.instagram.com/sigruncom/
LinkedIn: https://www.linkedin.com/in/sigruncom/
Facebook: https://www.facebook.com/sigruncom

===== Connect with Sarah =====

It's time to make more money, expand your reach, and LOVE your life: https://sarahwalton.com/abundance-academy/

Instagram: https://instagram.com/thesarahwalton

Game on Girlfriend Podcast: https://youtube.com/playlist?list=PL_Jen-dhtrcPvkgdjasgiyAk1NgPbZYRS

Видео What it Takes to Go From 6 to 7 Figures with Sigrun канала Sarah Walton