Woolworths CEO BREAKSDOWN After 'Prices Dropped' Promotion EXPOSED as FAKE

Woolworths has a problem and it's not just bad PR. The ACCC says its "Prices Dropped" discounts were never real discounts at all.

In this video, I break down how Woolworths allegedly ran a 20‑month pricing scheme on 266 everyday products. The ACCC claims Woolworths held items at a regular price for months, spiked them by at least 15%, then "dropped" them back down — but still kept the price higher than before.

The regulator calls those discounts illusory. Former CEO Brad Banducci was asked about all this on Four Corners. He denied price gouging, then walked out of the interview.

At the same time, the cost of food in Australia has exploded. ABS data shows food prices are up more than 20% since 2019, with big jumps in meat and snack categories.

Former ACCC Chair Allan Fels says supermarkets have been quick to raise prices when their costs go up, but slow to pass on savings when costs fall.

I also look at what real shoppers are seeing at the checkout. CHOICE basket surveys and independent price comparisons show Aldi’s basket coming in significantly cheaper, while Woolworths and Coles are almost identical on price. That’s what an entrenched duopoly looks like.

If you want to understand how a "discount" can actually mean you pay more, how this ended up in Federal Court, and what it all means for your weekly shop, this video walks through the numbers, the legal filings, and the human impact step by step.

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Видео Woolworths CEO BREAKSDOWN After 'Prices Dropped' Promotion EXPOSED as FAKE канала The Mohsin Report