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RTD Trends 2025: Why Premium Spirit-Based Cocktails are Winning
RTDs (Ready-to-Drink) are no longer just a trend—they are a permanent market powerhouse. In 2025, the category reached a 3.5% share of total beverage alcohol across 10 leading global markets.
While the "gold rush" growth is normalizing, RTDs are still outperforming beer, wine, and spirits. In the US specifically, we are on a trajectory to hit a 9% market share by 2029. However, the path isn't without obstacles; premiumization is now a requirement, and brands must navigate rising costs and increasingly crowded retail shelves.
#RTDTrends #AlcoholIndustry #MarketAnalysis
Видео RTD Trends 2025: Why Premium Spirit-Based Cocktails are Winning канала Park Street University
While the "gold rush" growth is normalizing, RTDs are still outperforming beer, wine, and spirits. In the US specifically, we are on a trajectory to hit a 9% market share by 2029. However, the path isn't without obstacles; premiumization is now a requirement, and brands must navigate rising costs and increasingly crowded retail shelves.
#RTDTrends #AlcoholIndustry #MarketAnalysis
Видео RTD Trends 2025: Why Premium Spirit-Based Cocktails are Winning канала Park Street University
Park Street University Spirits Industry Wine Industry Beer Industry Beer and Wine Alcoholic Beverages RTD growth 2025 ready to drink cocktails spirit based RTDs beverage alcohol market share alcohol industry data beer vs spirits vs RTDs retail shelf space trends beverage marketing strategy premium RTD market Us alcohol market 2026
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30 декабря 2025 г. 0:16:24
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