How to Set & Predict Business Targets Using Google Analytics 4 (GA4)

Are you setting marketing goals based on gut feeling or actual data? In this video, I walk you through a simple tactic to set, track, and achieve realistic business targets using Google Analytics 4 (GA4).

In this video, you will learn:
Defining Your Objectives: Whether it's total users, new users, digital adoption, or purchases, learn how to identify the KPIs that matter to your business.
The Power of Historical Data: See how to analyze performance from the previous year (e.g., Q1 2025) to create a baseline for the current year.
Setting Realistic Targets: Learn how to apply a growth percentage (like 10% or 20%) based on your current budget and marketing strategies.

The "Mid-Point" Review: Why you shouldn't wait until the end of the month to check your progress. Learn how to compare date ranges every 14 or 30 days to see if you are on track.
Adjusting Your Strategy: What to do if you aren't hitting your numbers, including increasing marketing activities or awareness campaigns.

Setting a target is the only way to do justice to your marketing activities. Watch until the end to see how to align your digital and traditional marketing efforts.

Видео How to Set & Predict Business Targets Using Google Analytics 4 (GA4) канала Jathu S