Marketing Will Be An Engineering Function In Future - Anuraag Gupta, Sr Product Manager, Microsoft

In this video, Anuraag Gupta, Senior Product Manager at Microsoft shares his journey and time at ISB, on doing an MBA as a working professional, passion for product management, and gives a general overview of understanding different types of products.

Are you passionate about products? Do you eat, sleep, breathe product blogs, reviews and news? Do you love to get deep into research about user behaviour? Do you wonder what makes users spend time on various products and services? Or just what goes into habit-forming products? In that case, you’ll enjoy listening to Anuraag’s story in this video.

A Summary Of The Video:

In this video, Anuraag shares his experience of studying at ISB. Anuraag tells us how being a student at ISB with 3 years of experience was both a good and a bad thing. He shares how his one year MBA is comparable to a 2-year degree from any other b-school in India.

Anuraag talks about how b-school is the place to cultivate networks and figure out what you are good at. He shares his passion for product management. He talks about the mindset of a product manager, and how solving product case studies can be immensely fruitful if that is the career you envision yourself in. He talks of his work at Directi and Microsoft.

Learn what a product manager does in a company like Directi, especially in order to develop new products. Find out how you need to think from a business perspective as a product manager. Find out what it takes to constantly learn and grow in a career as a PM. If you’re passionate about products and product management, this video is a must watch for you.

Key Takeaways:

1. Use your time at b-school to cultivate a strong peer group.
2. Avail of all opportunities at b-school to find out who you are and what you want to achieve in life.
3. Solve as many product-related case studies as possible to prepare for PM interviews.
4. Work with companies that have a strong product background if you want to build a career in product management.
5. Engage with products and try to understand how they function to really excel at product management.

Watch Part 2 of Anuraag's talk here - http://bit.ly/2NlgAfH
and Part 3 of Anuraag's talk here - http://bit.ly/2J1O1j9
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Видео Marketing Will Be An Engineering Function In Future - Anuraag Gupta, Sr Product Manager, Microsoft канала InsideIIM - Konversations