Aubrey Plaza's Got Milk Ad

Aubrey Plaza did a "Got Milk?" ad. Let's talk about it.

We're going to get into the reaction to Aubrey's ad, as well as who is paying for these types of ads and how else is the dairy industry subtly, yet aggressively, advertising to us?

Intro 00:00
Aubrey’s got milk? ad 00:15
Dairy’s deceptive marketing 05:08
Ad transparency 07:45
Dairy check off programs 08:25
Dairy’s partnership with fast food companies11:58
Dairy check off press releases 13:02
Dairy industry’s obsessed with Gen Z 14:10
Dairy’s partnership with Mayo Clinic 14:50
Dairy’s influencer partnerships 17:01
FTC guidelines 18:48
Deception of check off marketing 19:13
Final thoughts 20:45

Links:

The USDA's page about the Dairy Promotion & Research Program:
https://www.ams.usda.gov/rules-regulations/research-promotion/dairy

“Got Milk? A Closer Look at Dairy Checkoff Programs”
https://ffacoalition.org/articles/dairy-checkoff-programs/

National Dairy Board website links (official US Dairy Checkoff site):
Dairy Management Inc: https://www.usdairy.com/about-us/dmi
Press Releases: https://www.usdairy.com/media/press-releases
2022 Highlights: https://www.usdairy.com/media/press-releases/mayo-collaboration-social-media-strategies-top-22-checkoff-highlights
Mayo Clinic Collaboration:
https://www.usdairy.com/media/press-releases/dairy-checkoff-collaboration-mayo-clinic
Dairy Dream Team/Butter Board: https://www.usdairy.com/media/press-releases/checkoffs-dairy-dream-team-influencer-sparks-butter-board-sensation
Taco Bell partnership: https://www.usdairy.com/media/press-releases/taco-bell-dairy-based-beverage-with-dairy-checkoff-support

“Mayo Clinic researchers find dairy products associated with increased risk of prostate cancer”
https://osteopathic.org/2019/10/21/mayo-clinic-researchers-find-dairy-products-associated-with-increased-risk-of-prostate-cancer/

"How the Government Works with Fast Food to Push Cheese" (great video from Dr. Neal Barnard of the Physician’s Committee for Responsible Medicine)
https://www.youtube.com/watch?v=ZlJD_zYNau4&ab

"FDA Says Dairy-Free Milk Can Be Labeled 'Milk.' There’s Just One Catch."
https://vegnews.com/2023/2/fda-dairy-free-milk-label-guidance

Wikipedia links:
Dairy Promotion Program: https://en.wikipedia.org/wiki/Dairy_Promotion_Program
Dairy Management Inc: https://en.wikipedia.org/wiki/Dairy_Management_Inc.
California Milk Processor Board: https://en.wikipedia.org/wiki/California_Milk_Processor_Board

FTC Influencer Disclosure Guidelines:
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers

Видео Aubrey Plaza's Got Milk Ad канала Totally Forkable