Advertising Basics with Destaney Wishon Better AMS Podcast #144

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What's on your mind today?

How far as we come along with Amazon ads.

Day parting doesn't work, because there's not enough data to back it up.
Sponsored Products - Build a campaign. It doens't require a $5,000 campaign. You can always start with $5 a day.
Correlation of a bid management. Keyword example "Highlighter"
If you don't get impressions, increase bid.
Amazon is a marketing platform.
Auto campain: Give Amazon control of keywords.
Manual campaign: Target speciifc keywords.
Destaney now does JUST manual campaigns on product launches, no auto. This is a new strategy based on testing she ran.
It's okay to run ads withour reviews. Though a single review doubles conversion rates.
After initial campaign setup, start optimizing.
Need at least 8-10 clicks before making an adjustment.
Is it okay for advertising to lose money when launch a product?
How many SEO sales do you get from PPC sales to justify losses?
When to go from a $5 budget to a $10, or $50 or $100 per day?
Is running ads on Amazon easy or hard? If you don't have an affinity for it, running it in the background not a good idea. It takes a lot of time to learn it.

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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

#amazonads #amazonppc #amazonadbasics #BetterAMS #DestaneyWishon

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