Pierre Bertin (Roller Ads): Mastering Push Ads & S2S Tracking

In this episode of Champions of Performance Marketing, Julia Draghici interviews Pierre Bertin, a seasoned expert in affiliate marketing and business development lead at Roller Ads.

With over a decade in the affiliate space, Pierre shares how to perfectly match offers with traffic sources, why push notifications are still king for CTR, and how to avoid costly mistakes in campaign optimization. Learn how proper conversion tracking with CPV Lab can be your secret weapon in scaling performance marketing efforts.

Key takeaways:
- Matching offers with the right traffic is crucial for success in affiliate marketing.
- Push notifications are a highly effective ad format with a high click-through rate.
- Affiliates should set a proper budget for testing new traffic sources.
- Listening to account managers can significantly improve campaign performance.
- Why conversion tracking tools like https://CPVLab.pro | CPV One are essential
- Diversifying traffic sources helps mitigate risks in performance marketing.
- Using emojis in push notifications can increase engagement rates.
- Patience is key; affiliates should analyze data before making decisions.
- Selecting offers that resonate personally can lead to better results.

Chapters
00:00 Introduction to Affiliate Marketing and Pierre's Journey
02:11 Current Role at Roller Ads and Traffic Challenges
04:56 Understanding Push Notifications and Ad Formats
07:48 Best Practices for Media Buyers and Testing Traffic Sources
10:23 Deep Dive into Push Notifications and Their Effectiveness
13:16 Strategies to Improve Click-Through and Conversion Rates
16:01 Common Mistakes in Push Campaigns and How to Avoid Them
18:36 Recommendations for New Affiliates and Offer Selection
23:22 Optimizing Push Campaigns: Custom Bidding Strategies
26:42 The Importance of Data in Campaign Management
29:35 Creative Testing: The Role of Split Testing in Push Notifications
32:53 Tracking Conversions: The Key to Campaign Optimization
34:25 Future Trends in Ad Formats and Traffic Sources
39:55 Advice for New Affiliates: Finding Your Niche
40:55 Challenges in Affiliate Marketing: Understanding Audience Behavior
Whether you’re an affiliate, media buyer, or PPC specialist, this episode is packed with actionable tips to help you scale smarter.

👉 Don’t forget to like, subscribe, and hit the bell for more expert interviews in the world of performance marketing and affiliate tracking. @cpvlab

If you want to listen on Spotify, here you can find this episode:
https://creators.spotify.com/pod/show/champions-of-performance/episodes/Pierre-Bertin-Roller-Ads-Push-Ads--Smart-Tracking--Affiliate-Wins-e34aah2/a-ac0i0h1

Видео Pierre Bertin (Roller Ads): Mastering Push Ads & S2S Tracking канала CPV Lab