Interact 2018 - Randall Rothenberg: Direct to Consumer. An evolution in consumer brands

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Randall Rothenberg, CEO at IAB to detail IAB’s groundbreaking research into the new world of Direct Brands – and their implications for media, advertising, and marketing.to explore key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.

Видео Interact 2018 - Randall Rothenberg: Direct to Consumer. An evolution in consumer brands канала Interactive Advertising Bureau Europe