SOCIAL MEDIA FOR BUSINESS OWNERS: PROVEN SOCIAL MEDIA TIPS.

Jackie Zuk's business is to get her clients “on scene” where it matters. She has hundreds of thousands of social media connections. Jackie has worked on MTV, Broadway and with Bloomingdales. Her podcast reaches more than 430,000. It was therefore great to spend time with Jackie and ask her for tips on really how to make social media work for your business. So many business owners are really scared to become the center of attention and would far rather leave EVERYTHING to their social media manager/company! The tough thing is to get them to actually understand that if they got involved with social media themselves, it would boost their businesses massively. This is one of the things Jackie finds herself doing a lot for business owners - getting them up on stage effectively, able to take the attention and really leverage it for the good of their businesses. It all starts with confidence and whether it’s nice makeup, great clothes etc. there are so many different ways Jackie inspires this with her clients. People buy from people and thus it is important for business owners to come across to their clients as being really human. They need to reveal some things about their personality, what they like etc. They shouldn;t hide away totally! Not all social media platforms are the same and it became clear quickly that any content strategy has to be customized depending upon the platforms used. One can’t expect to use the same approach everywhere and succeed straight away. The approach has to be customized and this is something many business owners don’t instantly realize. This of course means more work but the results pay off a lot. Thanks to Jackie Zuk for her time and her great advice!