The Tricks That Make People Fall in Love With a Brand

What are some of the biggest cult brands? Find out in this video!

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4 - In-N-Out Burgers
The cult classic chain In-N-Out Burger refused to follow the fast food industry’s competitive corporate structure when they became an iconic establishment. This family-owned company avoided menu expansion, refused franchising, said ‘no’ to external investors, and resisted engaging in price wars.

3 - LaCroix
A market of health-conscious consumers looking to limit sugar without giving up flavor allowed the LaCroix cult to take over the country! The brand began in a family-owned Wisconsin brewery in 1981. It stayed local until the National Beverage Corporation acquired it in 1992.

2 - Sriracha Hot Sauce
David Tran arrived in the US as a refugee from Vietnam. A few years later, he created the hot sauce that die-hard consumers couldn't live without. Born in Vietnam, Tran faced persecution due to his Chinese ethnicity at a time when the Communist Vietnamese government believed China sent immigrants to dismantle the country's economy.

1 - Southwest Airlines
Airlines aren't usually known for their popularity, but with reasonable prices, no hidden fees, and happy employees, Southwest Airlines has developed a cult following. Southwest Airlines began in Texas and immediately set itself apart from other airlines. At a time when commercials featured men in suits, Southwest put out commercials with flight attendants in mini skirts and hot pants.

Видео The Tricks That Make People Fall in Love With a Brand канала Enterprises Explained