Melissa Jones, Marque Media. It Takes a Village: Marketing & Branding

Watch the full version of this talk: https://www.conferencecast.tv/talk-31256-it-takes-a-village-marketing-branding?utm_campaign=31256&utm_source=youtube&utm_content=talk

CannaFarm CON 2019, August 1 - 2, 2019, San Diego
See more about the event: https://www.conferencecast.tv/event-1560-cannafarm-con-2019?utm_campaign=31256&utm_source=youtube&utm_content=conf

It Takes a Village: Marketing & Branding

Melissa Jones, Co-Founder/Chief Partnership Officer in Marque Media. MySpace.com, The Vans Warped Tour, Pink, Microsoft, Comcast, Even Hotels, Billboard Music Awards, Capital One, The Grammys, Sundance Film Festival and the Adult Swim are just a few of the iconic brands and early adopters Melissa Jones has developed and executed campaigns for since her agency’s launch in 1998. As a twenty-year-old founder with an obsession for co-creation and building the life she knew possible, Melissa’s successes read like a who’s who of the entertainment, innovation and entrepreneurial spaces.
Her stories of epic failures and lessons learned, while building monetization and visibility for even the most strategic brands and campaigns, will redefine your business’ definition of what is possible when “no” is not an option. Melissa Jones is a connection catalyst, trendsetting Chief Partnership Officer and Co-Founder of Marque Media, a Forbes Agency Council Member. She has also been a Board Member of the Las Vegas National History Museum since 2018.
Find out other talks from the speaker: https://www.conferencecast.tv/speaker-44826-melissa-jones?utm_campaign=31256&utm_source=youtube&utm_content=speaker

Sometimes, looks are everything, and it doesn’t hurt to have a professional
that can navigate the distinct marketing challenges this nascent industry
presents. This panel will explore the challenges of the marketing and
branding of a product. Our speakers will weigh in on social media
marketing, online presence, and creating a brand that will thrive in the
quickly expanding world of the cannabis farming industry. They will touch
on the importance of partnerships and how—in this industry—growing your
network is vital for learning, improving, and success. What obstacles do we
face as we try to expand our reach and increase yield? There is a good
chance our speakers can help.

Table of contents
00:00:22 Introduction
00:01:24 Biggest misconceptions about successful branding
00:10:46 Know and engage with your audience
00:14:57 Importance of partnerships and networking
00:20:21 Best social media to promote your product
00:25:53 Using Reddit for promotion
00:27:30 Should you focus on sustainability?
00:30:26 Q&A

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