Dan McGaw, Effin Amazing. The Secret Blueprint for Building a Modern Data-Informed Culture

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Growth Marketing Conference Toronto 2019, April 25, 2019, Toronto
See more about the event: https://www.conferencecast.tv/event-1555-growth-marketing-conference-toronto-2019?utm_campaign=31126&utm_source=youtube&utm_content=conf

The Secret Blueprint for Building a Modern Data-Informed Culture

Dan McGaw, CEO and Founder in Effin Amazing. Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of Effin Amazing, an analytics and growth consultancy that helps product and marketing teams get data driven and optimize their businesses. Coined as one of the original growth hackers, he has led teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems.
Find out other talks from the speaker: https://www.conferencecast.tv/speaker-39298-dan-mcgaw?utm_campaign=31126&utm_source=youtube&utm_content=speaker

Table of contents
00:00:01 Introduction
00:01:50 Age of tracking and data
00:04:20 Data is biased
00:05:34 Being data-informed
00:10:27 Better experience of your brand
00:11:28 Lemonade case study
00:15:00 Hinge case study
00:20:47 How can you be more data-informed?

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